Advertising Content Manchester's Premier Executive Vehicle Specialists

GDPR Compliance

Your data protection rights under UK GDPR

Last updated: January 2024

Our Commitment to Data Protection

polar-echo is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This page provides detailed information about your rights and how we handle your personal data.

Data Controller

polar-echo acts as the data controller for personal data collected through this website and in connection with our vehicle hire services. This means we determine the purposes and means of processing your personal data.

Contact details:
polar-echo
Unit 14, Victoria Business Park
Trafford Road
Manchester, M17 1PG
Email: [email protected]

Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights regarding your personal data:

Right to Be Informed

You have the right to be informed about how we collect and use your personal data. This information is provided in our Privacy Policy and this GDPR notice.

Right of Access

You have the right to request a copy of the personal data we hold about you. This is commonly known as a Subject Access Request (SAR). We will respond to your request within one month.

Right to Rectification

You have the right to request that inaccurate personal data be corrected or incomplete data be completed. We will respond to rectification requests within one month.

Right to Erasure

Also known as the right to be forgotten, you can request deletion of your personal data in certain circumstances, including:

  • The data is no longer necessary for its original purpose
  • You withdraw consent (where consent was the legal basis)
  • You object to processing and there are no overriding legitimate grounds
  • The data has been unlawfully processed

Right to Restrict Processing

You can request that we limit how we use your data in certain circumstances, such as when you contest the accuracy of the data or while we consider an objection you have raised.

Right to Data Portability

Where processing is based on consent or contract and carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.

Right to Object

You have the right to object to processing based on legitimate interests or direct marketing. We will cease processing unless we can demonstrate compelling legitimate grounds.

Rights Related to Automated Decision Making

You have the right not to be subject to decisions based solely on automated processing that produce legal or similarly significant effects. We do not currently use automated decision-making processes.

Lawful Basis for Processing

We process personal data on the following lawful bases:

  • Contractual Necessity: Processing required to perform or enter into a contract with you
  • Legitimate Interests: Processing necessary for our legitimate business interests, balanced against your rights
  • Legal Obligation: Processing required to comply with legal requirements
  • Consent: Where you have freely given specific, informed consent

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Specific retention periods are:

  • Enquiry data: 24 months from last contact
  • Booking records: 7 years for legal and accounting purposes
  • Marketing consent records: Duration of consent plus 12 months

International Data Transfers

We primarily process data within the United Kingdom. Where data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

How to Exercise Your Rights

To exercise any of your data protection rights, please contact us at:

Email: [email protected]

We may need to verify your identity before processing your request. We will respond within one month, though this may be extended by two months for complex requests.

Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Website: ico.org.uk

Updates to This Notice

We may update this GDPR notice periodically. The date of the most recent revision will always be shown at the top of this page.