Last updated: January 2024
Introduction
polar-echo is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect information when you use our website and services.
Information We Collect
We may collect the following types of information:
- Contact Information: Name, email address, and postal address when you submit enquiry forms or make reservations.
- Hire Details: Vehicle preferences, hire dates, and collection requirements necessary to process your booking.
- Technical Data: IP address, browser type, and browsing patterns collected through cookies and similar technologies.
- Communication Records: Records of correspondence when you contact us via email or through our website.
How We Use Your Information
Your information is used for the following purposes:
- Processing and managing vehicle hire enquiries and reservations
- Communicating with you regarding your bookings and enquiries
- Improving our website and services based on usage patterns
- Complying with legal obligations and regulatory requirements
- Protecting our legitimate business interests
Legal Basis for Processing
We process your personal data on the following legal grounds:
- Contract Performance: Processing necessary to fulfil your booking or respond to your enquiry
- Legitimate Interests: Processing necessary for our business operations, provided this does not override your rights
- Legal Obligation: Processing required to comply with applicable laws
- Consent: Where you have given explicit consent for specific processing activities
Data Sharing
We do not sell your personal information to third parties. We may share data with:
- Service providers who assist with our business operations (payment processors, IT support)
- Insurance providers as required for vehicle hire agreements
- Legal authorities when required by law or to protect our rights
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for 24 months unless a booking relationship is established.
Your Rights
Under data protection legislation, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data in certain circumstances
- Object to processing based on legitimate interests
- Request data portability
- Withdraw consent where processing is based on consent
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures are regularly reviewed and updated as necessary.
Contact Us
For questions about this Privacy Policy or to exercise your data protection rights, please contact us at:
polar-echo
Unit 14, Victoria Business Park
Trafford Road
Manchester, M17 1PG
Email: [email protected]
Changes to This Policy
We may update this Privacy Policy periodically. Significant changes will be communicated through our website. We encourage you to review this policy regularly.